You may ask, "What, what...whats it all about?"*
George Lopez is trying to raise money for the LA school system. By doing so he is raising awareness of the fact that taxpayers are unwilling to pay for other children's education. If you've been reading this blog you'll know he won't make much money but awareness is good because the situation is dire. Entire school systems are being run on donations. (In my school district, donations account for a huge percentage of the district budget.) Go George, Go!
*If you were born before 1967 or after 1982 you might need this to get the "Check, check..check it out!" reference.